Kraken与Bullish对比：两家加密货币交易所比较

If you’re new to crypto, choosing the right exchange is a crucial step that will shape your digital asset journey. But with so many options now available, as well as important factors to consider such as fees, customer support, and trading tools, finding the platform that is best for you can be daunting.

Kraken is a long-established name dating back to 2011 and with millions of clients across the world. With a range of investment products suited to all experience levels, industry leading customer support and hundreds of assets available, Kraken stands out from the competition.

Bullish has a strong institutional focus and appeals to professional investors with its central limit order book and automated market making combination that delivers tight spreads and deep liquidity in supported markets.

Before you choose, it’s important to know the core principles, security practices and key capabilities of each exchange so you can make an informed decision.

This Kraken vs. Bullish comparison breaks down several common and crucial aspects to help you choose which platform is best suited to your goals.

Kraken于2011年在美国成立，是加密货币行业中最早、最成熟的品牌之一。Bitcoin推出不到两年后，Kraken便随之推出，凭借对安全、运营透明度和高品质用户体验的高度重视，赢得了全球认可。

如今，Kraken为超过1,500万名客户提供服务，覆盖190多个国家/地区。Kraken提供的产品，从面向个人投资者的旗舰Kraken平台，到通过Kraken Pro平台和Kraken Desktop应用为高级交易者和机构交易者打造的强大一体化交易平台，覆盖广泛。

Kraken的机构服务套件涵盖现货、杠杆、合约市场、质押和场外交易，为符合条件的客户提供服务。Kraken还通过Kraken 学习中心大力投入教育内容，为新手和经验丰富的交易者提供支持。

Kraken总部位于怀俄明州，坚持问责制，定期发布储备证明。这一做法早在2014年便由Kraken引入加密货币行业。Kraken还是首家在Bloomberg Terminal上挂牌的加密货币交易所，帮助弥合传统金融与数字资产之间的鸿沟。

Kraken在包括美国、加拿大、英国和欧盟在内的主要市场持有监管牌照，并曾协助处理Mt. Gox债权人索赔等案件。凭借稳定且合规的运营，Kraken建立了良好声誉，成为寻求安全、长期稳定加密货币交易所的客户信赖的平台。

Founded in 2020 by Brendan Blumer, Bullish is a cryptocurrency exchange with a strong emphasis on regulatory compliance, transparency and institutional-grade market infrastructure. The platform caters to professional and institutional players over retail, offering its services in 50+ jurisdictions. As of 2025, it trades publicly on the New York Stock Exchange (NYSE:BLSH).

Bullish’s stack consists of spot, margin and derivatives trading, complete with modest levels of leverage. Its modern infrastructure is engineered to support high volume and API usage, making it particularly attractive to quantitative traders, market makers and institutions. Beyond its core offering, it also recently launched Bullish Social — a blockchain-based Web3 social platform.

Bullish’s well-rounded suite, high-throughput design and commitment to compliance separate it from some of its offshore competitors who operate with less regulatory clarity. As a professional venue, it also stands out against consumer-oriented platforms and legacy exchanges.

Bullish doesn’t target global accessibility, favoring jurisdictions with regulated markets over worldwide coverage. Additionally, it is much more restricted in both its asset support and its maximum leverage than retail-focused competitors.

These are not necessarily downsides for serious traders and institutional investors. However, consumers may be better served by competitors with familiar interfaces, better accessibility and broader asset listings.

As one of the longest standing cryptocurrency exchanges, Kraken’s reputation and consistency over the years have attracted a loyal and ever-growing clientbase. Founded in 2011 and headquartered in Wyoming, it has thrived in bull and bear markets alike, delivering a secure, trustworthy and innovative investment platform.

Kraken’s deep-rooted commitment to security and transparency still shines through today. With their powerful infrastructure combined with compliance-ready products, clients can trust that their funds and data are safe.

While Bullish specializes in institutional-grade trading, Kraken provides the best of both worlds — offering user-friendly solutions for entry-level investors, as well as advanced tools for high value traders.

Kraken的产品生态系统旨在满足各种交易风格和不同经验水平用户的需求。通过简洁易用的移动应用程序，用户可以随时随地进行交易；也可以通过Kraken Pro使用更高级的工具，包括详细的图表、自定义订单类型和实时市场数据。

平台为所有用户提供现货交易服务。在符合条件的地区，用户还可以使用杠杆交易（最高5倍杠杆）和期货合约（最高50倍杠杆）。机构客户和高净值客户可以通过Kraken的场外交易柜台和Kraken Prime获取更多服务。

除交易外，Kraken还支持加密货币质押，涵盖21种以上资产。根据币种和网络状况，年化收益率可达17%。用户可以直接通过平台质押以太坊（ETH）、Solana（SOL）和Cardano（ADA）等资产，赚取被动收益。

Kraken还通过Krak支持全球数字支付。该功能让用户可以免交易手续费发送加密货币或现金。

2024年，Kraken推出了基于Optimism的SuperChain构建的Ink二层网络，为中心化交易所与热门DeFi协议之间提供无缝连接。

对于希望深入了解金融知识的用户，Kraken 学习中心提供丰富的教育资源，内容涵盖从区块链基础知识到高级交易策略。

Bullish focuses on providing a regulated trading environment, with products aimed at high networth individuals and institutional clients. Its core offering is spot and margin trading with up to 3× leverage for eligible users, as well as perpetual and dated futures contracts on major cryptocurrencies like BTC, ETH and SOL with up to 7x leverage.

These derivatives are only offered in select jurisdictions to professional and institutional traders. Bullish also provides API access for algorithmic traders, alongside connectivity options designed to handle high-volume strategies.

Recently, Bullish has expanded its ecosystem through Bullish Social, a Web3 social platform where users can connect, share content, and interact with token-based features.

Kraken provides a wider, more comprehensive product set than Bullish. Beyond core spot and margin trading, it offers futures and margin trading, stock and ETF investing, zero-fee global payments, advanced staking and emerging services such as ICO access, AI-driven automation and access to proprietary funding.

On Kraken, clients have more markets, tools, and opportunities in a single platform. This breadth and pace of innovation are why many choose Kraken over Bullish.

Kraken用户可以访问600多种加密货币，包括Bitcoin（BTC）和XRP（XRP）等主流加密货币，以及各种山寨币，涵盖迷因币和流动性质押代币。

此外，Kraken应用还提供超过11,000只免佣金ETF和股票，可直接进行交易。在符合条件的地区，用户还可以投资xStocks，即这些股票的代币化版本。
Kraken支持使用10种主要法定货币进行提款和充值，为全球用户提供快速、便捷的账户入金体验。

支持的法定货币包括：

• USD（美元）

• CAD（加元）

• GBP（英镑）

• EUR（欧元）

• JPY（日元）

• AUD（澳元）

• CHF（瑞士法郎）

• ARS（阿根廷比索）

• MXN（墨西哥比索）

• BRL（巴西雷亚尔）

此外，平台还支持15种稳定币，包括Tether（USDT）、USDC和USDG。

Bullish’s offering is limited with a little over 50 cryptocurrencies available, six stablecoins and two different fiat currencies with USD and EUR.

Many of the supported assets on Bullish are restricted by the specific regions’ legal requirements.

Kraken appeals to users who want access to hundreds of cryptocurrencies and thousands of commission-free ETFs, all from within the same streamlined platform.

From leading tech stocks such as Tesla and Apple, to DeFi tokens and memecoins, Kraken not only supports the most popular assets across TradFi and crypto, but also provides powerful tools for trading these assets.

Kraken采用分级的交易量费率模式，费率透明，能够满足专业交易者和普通投资者的需求。

挂单手续费最低为0.25%，吃单手续费最低为0.40%。此外，高交易量个人用户和机构还可享受费率折扣。订阅Kraken+后，符合条件的用户在每月达到特定交易量上限前可完全免除这些费用。

大多数加密货币和法定货币充值均免手续费，但具体费用可能因交易方式和资产而异。Kraken还通过在交易确认前显示全部费用来提升透明度，确保用户提前了解相关费用，避免产生高额的意外成本。

Bullish offers competitive maker and taker fees, charging no maker fees on spot markets, while taker fees start at 0.01% but vary depending on trading volume, market and location. For margin and derivatives, fees are volume-based and differ by product, with details published in Bullish’s fee schedule.

Fiat deposits and withdrawals are only supported in USD and EUR, and associated banking fees depend on the method used. Users should check the latest information, as costs vary by region and payment type.

While Bullish might appeal to high-value traders and institutions thanks to their competitive pricing, Kraken’s equally competitive volume-based fees is a model friendly to beginners and experts alike.

Clients also benefit from Kraken’s broad fiat support — including USD, EUR, GBP, JPY, and more — making deposits and withdrawals more flexible compared to Bullish’s limited USD and EUR coverage.

Additionally, Kraken reinvests its fees into core business areas such as the exchange’s award winning customer support, industry leading security and an expanding product set.

Kraken被广泛认为是业内安全性较高的加密货币平台之一。自成立以来，Kraken从未发生过导致客户资金损失的安全漏洞事件，这一成就很少有其他交易所能够实现。客户可享受多层账户保护，包括使用通行密钥进行双重身份验证、PGP电子邮件加密、带范围限制的细粒度API密钥权限、可配置的账户超时设置、实时可疑活动监控、提币白名单和主密钥设置。

Kraken于2014年率先推出储备金证明，并通过定期开展可独立验证的审计持续引领行业。这项加密技术流程让客户能够随时自行查看账户余额是否由真实资产提供支持。Kraken还获得了ISO/IEC 27001:2013认证，符合SOC 2 Type 2审计要求，并运营着一个公开且运行稳健的漏洞报告奖励计划。

Bullish emphasizes a regulatory-first approach, operating under the supervision of the Gibraltar Financial Services Commission. The platform employs a layered security model, including two-factor authentication (2FA), encryption of data in transit and at rest, as well as strict withdrawal controls.

User assets are primarily held in cold storage, with only a small portion kept in hot wallets for liquidity purposes. Bullish also integrates real-time risk monitoring and institutional-grade custody standards.

While it has not experienced any major security breaches since launch in 2021, Bullish does not currently publish Proof of Reserves. Instead, it relies on regulatory compliance and third-party audits to verify solvency and asset protection.

Kraken is recognized as one of the most secure exchanges in the world. The majority of assets are held in offline cold storage, supported by regular Proof of Reserves audits and over a decade-long history without major breaches.

While Bullish emphasizes regulatory compliance and institutional safeguards, Kraken’s long track record of security and transparency provides greater reassurance to retail and institutional clients.

Kraken以响应迅速、专业的客户服务著称，提供多种客服支持渠道，满足不同用户的需求。客户可以通过在线客服全天候与真人客服人员沟通、通过电子邮件提交请求，或在部分情况下直接通过电话联系客服专家。

Kraken的多语言客服支持团队可以使用十多种语言为用户提供帮助，从而更有效地服务全球客户。

该交易所在客户满意度方面也获得了高度评价，并在Customer Centricity World Series中荣获“欧洲客户体验领域人工智能最佳应用”奖。Kraken注重清晰沟通、同理心和问题处理速度，这种理念持续让其客户体验在竞争激烈的市场中脱颖而出。

Bullish provides customer support through its Help Center, email and ticketing system. Clients can browse self-service articles or submit a request for assistance via the platform.

Unlike Kraken, Bullish does not currently offer live chat or phone support, and available language coverage is limited to English. Its support services are more limited in scope compared to leading competitors such as Kraken, who provide real-time assistance and multilingual support across a number of different communication channels.

Kraken appeals to users who want access to hundreds of cryptocurrencies and thousands of commission-free ETFs, all from within the same streamlined platform.

From leading tech stocks such as Tesla and Apple, to DeFi tokens and memecoins, Kraken not only supports the most popular assets across TradFi and crypto, but also provides powerful tools for trading these assets.

Kraken and Bullish both emphasize security and regulatory compliance, but they take different approaches. Bullish is a newer, institutionally focused exchange with tight spreads and low fees, but it has limited fiat support, a narrower range of assets and restricted customer service. Its design appeals to advanced traders who value regulated infrastructure and a streamlined experience.

By contrast, Kraken offers a more comprehensive platform for both individuals and institutions. With 500+ supported digital assets, advanced trading features, crypto staking, Proof of Reserves audits, and 24/7 multilingual support, Kraken is built for clients who want transparency, choice and long-term reliability.

Bullish may appeal to institutional participants seeking a regulated environment, but for most retail and professional traders, Kraken provides the broader, more versatile option.